TRANOÏ, A UNIQUE VIEW OF FASHION
Tranoi, the partner trade fair of the Paris Fashion Week®, will take place at the Palais de Tokyo in Paris from 25 to 27 June 2021.
This show takes place four times a year, notably during the PFW®, in both a digital and physical format. It puts a selection of up-and-coming international designers in contact with buyers, influencers and opinion leaders. TRANOÏ, the new subsidiary of GL events Exhibitions' Fashion Division, complementing PREMIERE VISION, aims to cultivate a unique and progressive view of fashion.
This event will also mark the start of the partnership between Tranoi and the Fédération de la Haute Couture et de la Mode (FHCM) signed last May, aimed at consolidating Paris' position as the capital of fashion.
Philippe Pasquet, CEO of GL events Exhibitions:
"I am delighted that TRANOÏ is joining the partnership initiated by PREMIERE VISION and the Fédération de la Haute Couture et de la Mode 3 years ago. As soon as we took over this magnificent brand in the summer of 2020, we believed new, more mature and mutually-beneficial relationships needed to be established between fashion-design trade fairs and Paris Fashion Week®. I would like to thank the FHCM for being open to this vision and sharing it. This is an important milestone in terms of consolidating the attractiveness of Paris as a host city for major fashion events."
STRINGENT SELECTION CRITERIA
TRANOÏ defends a unique and creative view of fashion, which reflects the strength and rich diversity of the sector. Its selection process is based on three principles: originality, innovation and high standards. TRANOÏ aims to provide an inspirational view of fashion through its events and its digital platform dedicated to buyers and designers: TRANOÏ LINK. Thanks to this platform, buyers can discover the various collections on show, find out about the designers taking part in the fair, organise their visit beforehand and keep in touch with designers after the event.
AN INNOVATIVE DIGITAL FORMAT
For the international retail buyers who cannot attend the fair in person, TRANOÏ has put in place an innovative digital solution: the Live Streaming Studio. The aim is to give buyers who could not make it to the event an opportunity to discover the new collections presented by the designers.
Over the course of the three-day event, TRANOÏ will also be broadcasting on Instagram via Instalive, with reports on guests, designers and partners. Follow the event at @tranoi_show.
