GL events was chosen by the city of São Paulo, the 4th largest city in the world and economic capital of Latin America to manage the historic site of Anhembi.
Taken over as it is by the group in January 2022, this event complex currently includes :
- An exhibition area with 3 halls on a total area of 76,225 sqm
- An integrated congress centre, providing 36,000 sqm of event spaces including 4 auditoriums, 5 halls and 7 modular rooms.
- The “ Grande Othello” place of sport & culture, former Sambodrome, now renamed the “Cultural Promenade”. Every year, it hosts the São Paulo Carnaval, but also concerts, show, film shooting or advertising, car testing, ….
A major modernisation and expansion project is planned over the next years.
GL events group will undertake the renovation of the exhibition halls and the construction of a new congress center of more than 100,000 sqm and a new state-of-art 20,000 seats arena in partnership with Live Nation and Oak View Group.
This future large event and cultural complex of 400,000 sqm will be inaugurated in 2024 and will include : an arena, a theatre, the “Cultural Promenade” (Sambodrome), a fully renovated exhibition centre and São Paulo’s first new generation international congress center.
The objective of this vast renovation project is to restore Anhembi historic site’s standing as a major event venue in Latin America.
Capacities:
Before the renovation project
- Total capacities: up to 50,000 people
- Total area: 400,000 sqm
Exhibition part
- Exhibition area: 76,225 sqm
- Hall South & North: 58,298 sqm
- Hall West: 17,927 sqm
Congress part
- Auditoriums: 4, from 100 to 2,505 seats
- Meeting room: 7
- Exhibition area: 6,500 sqm
Sambadrome and event space
- Auditorium: 21,084 seats
- Exhibition area: 102,682 sqm
- Hall: 3, from 16,127 to 28,453 sqm
Types of events hosted:
Conference, congress, graduation ceremony, concert and festival, show, sport event, ...
The advantages:
A parking with 6,000 spaces and close to 7,600 hotel rooms
Address and contact details:
Avenida Olavo Foutoura, 1209
Santana, Sao Paulo
SP, 02012-021
Tel: +55 (11) 5067-1670
[email protected]